Commenting on the launch, Kavin Bharti Mittal, Founder and CEO, Hike Messenger said “This was an obvious one and we’re excited to bring it to the market so quickly. We’ve been in beta for a few months and the results have been really positive. We’re now excited to roll this out across our entire user base. We see India as primarily a sight and sound market — and we believe video calling will have a large impact on how people communicate inside of Hike.